ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of marketing staff of the 7 selected manufacturing companies in Lagos State. In determining the sample size, the researcher purposefully selected 114 respondents and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, while the hypotheses were tested using Pearson correlation statistical tool, SPSS v23. The result of the findings reveals that there is a significant relationship between survey strategy and effective product feedback. The study also revealed that there is a significant relationship between monitoring strategy and effective product feedback. Furthermore, the study revealed that there is a significant relationship between product feedback and effective marketing strategy development. Therefore, business should monitor customer feedback as a going concern to continuously understand by identification new and developing interests and concerns of the customer. To mention but a few.
ABSTRACT
In Nigeria, the banking sector is an important part of the financial system, the banking sector dominate the N...
Background of the study
The more complicated nature of learning and the increasing demands placed on instructors as a re...
ABSTRACT
This study examined the relationship between stress and academic achievement of undergraduate students of Federal University of...
ABSTRACT
The critical causes on why financing small and medium scale industries by microfinance banks in Nigeria have no...
ABSTRACT
This project titled: DESIGN AND IMPLEMENTATION OF COMPLAINTS MANAGEMENT SYSTEM, is a web-based...
EXCERPT FROM THE STUDY
The problem here is that nothing in the nature of man or in the nature of the world suggests the...
Abstract
This study is on an evaluation of principals administrative in Nigeria secondary schools in Nigeria. The total...
BACKGROUND OF THE STUDY
In this nation today, as economic activities advance, administration activitie...
ABSTRACT
This study is on the effect of exchange rate and inflation on foreign direct investment and its relationship wi...
Abstract
The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umu...